The Services are provided by SEO Elite Agency LLC, the entity responsible for RankShield. For privacy matters we act as the "controller" (or "business") of the personal information described here. Our contact details are in Section 18.
This policy applies to information processed through the App, the RankShield guardian engine, and our
account and website systems. The App is a monitoring dashboard: it displays the security status of your Mac
and your account. Real-time protection is performed by the separately installed RankShield guardian engine;
the App reads status from that engine (locally, on 127.0.0.1) and from your RankShield account.
This policy does not cover third-party products or websites we do not control (see
Section 15).
We obtain information (a) directly from you, (b) automatically from the App and the guardian engine on your device, (c) from Apple in connection with App Store subscriptions and downloads, and (d) from service providers that help us operate the Services (for example, hosting and payment processors).
We do not use your personal information to make solely automated decisions that produce legal or similarly significant effects about you.
If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases: performance of a contract (to provide the Services you request); legitimate interests (to secure, maintain, and improve the Services, balanced against your rights); legal obligation (to comply with applicable law); and consent where required (which you may withdraw at any time).
We share personal information only in these circumstances:
| Recipient | Purpose |
|---|---|
| Service providers (hosting, infrastructure, reliability analytics, support tools) | To operate the Services on our behalf, under contract and only for our purposes |
| Payment processors and Apple | To process subscriptions and purchases |
| Professional advisors | Legal, accounting, and audit services, as needed |
| Authorities / legal | Where required by law, legal process, or to protect rights, safety, and security |
| Business transfers | In a merger, acquisition, or sale of assets, subject to this policy |
We do not sell your personal information, and we do not "share" it for cross-context behavioral advertising, as those terms are defined under U.S. state privacy laws. We do not use your data for third-party advertising.
We are based in the United States and may process information there and in other countries. Where we transfer personal data from the EEA, UK, or Switzerland, we use appropriate safeguards such as the European Commission’s Standard Contractual Clauses.
We keep personal information for as long as your account is active and as needed to provide the Services. Security-event records are retained for a limited period appropriate to their security value and then deleted or aggregated. After you close your account, we delete or anonymize your personal information within a reasonable period, except where longer retention is required by law or needed to resolve disputes and enforce agreements.
We use technical and organizational measures designed to protect information, including encryption in transit, access controls, and least-privilege practices. Device identity uses per-device cryptographic keys that stay on your Mac. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Depending on where you live, you may have some or all of the following rights: to access the personal data we hold about you; to correct inaccurate data; to delete your data; to restrict or object to certain processing; to portability of data you provided; and to withdraw consent where processing is based on consent. You may also close your account at any time. To exercise these rights, contact us using Section 18; we will verify your request and respond within the time required by applicable law. You will not be discriminated against for exercising your rights.
If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) gives you rights to know, access, correct, delete, and limit the use of your personal information, and to opt out of sale or sharing. As stated in Section 8, we do not sell or share personal information. In the past 12 months we have collected the categories of information described in Section 3 (identifiers, account and commercial information, device/usage data, and approximate location), for the purposes in Section 5. Residents of other U.S. states with comprehensive privacy laws (for example, Virginia, Colorado, Connecticut, Utah, and Texas) have comparable rights. You may use an authorized agent, and we honor Global Privacy Control signals where required.
The App itself does not use advertising cookies or third-party trackers. It stores limited settings locally on your device. Our websites may use strictly necessary and analytics cookies; where required, we present a consent choice and default to the most privacy-protective option.
The Services rely on Apple (App Store and subscriptions) and on infrastructure and payment providers, each governed by its own privacy policy. Our materials may link to third-party sites we do not control; this policy does not apply to them.
The Services are not directed to children under 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect their personal information. If you believe a child has provided us information, contact us and we will delete it.
We may update this policy from time to time. We will post the updated version here and revise the "Last updated" date; material changes may be communicated through the App or by email. Your continued use of the Services after an update means you accept the revised policy.
For privacy questions or to exercise your rights, contact: